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KNOW YOUR CORE

THE CORE FOUR: They are the Day Ones who are with you and honest with you. They aren’t haters. They love you and want to make you better. They are your biggest fans. They help drive you. They are falling in love with your brand. Could be your brother, sister, and best friends, etc.

The CORE FOUR are key to get you there faster.

“You are the CEO of you.” – CW

FIRST FANS: First fans are engaging with the content you are putting up. All the time.

First fans turn into the fan base that becomes your army. You are a start-up. No one cares except your first fans.

“Every new artist is a start-up. Every great artist is an enterprise.” – CW

MAKE A LIST OF YOUR FIRST FANS:

GLOCAL: Global Vision, Local Activation

It always starts 5 miles around you

FIRST RESPONDERS: They are the gatekeepers. The people who can expand your audience by sharing your content.

They make a decision to push you out to their community.

They are bloggers, writers, tastemakers, cultural curators, and anyone that carries influence to grow your brand at an early age. They share your brand and content.

MAKE A LIST OF YOUR FIRST RESPONDERS:

1. On the List already:

2. Ones I need to recruit:

Next Up we will talk about the Disruption of the Music Industry.

Back to: THE MASTERCLASS > Session 1