Free Preview

CASE STUDY 2 | SOMETIMES THE ARTIST DOESN’T KNOW BEST | JOHN MAYER

Early on we had to go with our “gut before data”. John was already a superstar, however, he really wanted to stand out as the world’s greatest guitar player. Deep within his second album was a diamond that need to be discovered. Sometimes you have to go with your gut. This time proved to be right for John. 

John Mayer Biohttps://www.imdb.com/name/nm1243604/bio

John Mayer “Daughters” Official Video: https://www.youtube.com/watch?v=rZLbUIa7exE

John Mayer “Daughter” wins song of the year: https://www.grammy.com/grammys/videos/daughters-wins-song-year

Back to: THE MASTERCLASS > Session 6