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CASE STUDY 2 | SOMETIMES THE ARTIST DOESN’T KNOW BEST | JOHN MAYER
Early on we had to go with our “gut before data”. John was already a superstar, however, he really wanted to stand out as the world’s greatest guitar player. Deep within his second album was a diamond that need to be discovered. Sometimes you have to go with your gut. This time proved to be right for John.
John Mayer Bio: https://www.imdb.com/name/nm1243604/bio
John Mayer “Daughters” Official Video: https://www.youtube.com/watch?v=rZLbUIa7exE
John Mayer “Daughter” wins song of the year: https://www.grammy.com/grammys/videos/daughters-wins-song-year